Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce businesses are turning to server-side monitoring as a way to boost their data collection processes. While it calls for much more technical knowledge than normal GTM and may introduce extra costs, it can bring about higher precision and more dependable information
Pixel tracking utilizes an item of code to sign up conversions on your internet site. It's easy to set up and much less vulnerable to advertisement blockers.
1. More accurate data
The standard approach of tracking conversions on a website, using pixels, is having problem with altering internet browser privacy plans. This suggests that the information being sent out to Google Ads, Facebook Business Manager and other platforms is much less exact than it must be.
Server-side monitoring is a much more protected option that helps to bypass these constraints, as it's filled from your very own domain and treated as first-party code, meaning it's much less most likely to be impacted by advertisement blockers or various other security actions. This supplies much more accurate information and a much more complete image of individual journeys throughout channels.
In addition, this sort of tracking permits services to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be hard for pixel-based monitoring. This flexibility offers marketing professionals more possession over the data they send out, and makes it simpler to comply with different data regulations. It's also a whole lot less at risk to scams, as it's harder for deceitful actors to control the system by altering the postback link.
2. Better control over information.
Server-side monitoring enables businesses to gather and enrich data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can assist marketers make even more informed advertising choices.
Conventional pixel monitoring depends on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are typically obstructed by ad blockers, which can cause data collection disruptions and imprecise results. Server-side monitoring enables companies to bypass these constraints and offer precise, regular data that is much less at risk to interference.
This kind of monitoring also enables organizations to track conversions that take place data visualization for marketers beyond the website, like phone calls and in-store purchases. This is necessary since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason that S2S is extra dependable for services looking for to adapt to these changes.
3. Less susceptible to fraudulence
Server-side tracking allows organizations to adjust information payloads before it reaches 3rd party endpoints, boosting protection and privacy. This is especially crucial as various internet browsers and systems increasingly change exactly how they manage cookies. As an example, in iphone 14, Safari will just deliver first-party cookie data and will not enable pixel-based tracking. Utilizing server-side monitoring, you can bypass these constraints and remain to track conversions that took place beyond your website.
Additionally, server-side tracking enables you to catch individual data directly by yourself web servers. This gets rid of reliance on 3rd parties, which can be vulnerable to violations and personal privacy offenses.
A server-side radar is a collection of guidelines that informs your internet site's web server what occasions to videotape. This information is after that sent out to analytics devices like Google Analytics and Facebook Service. It's additionally utilized to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternate technique that utilizes a little piece of code on your website to collect data from users.
4. Easier to implement
Server-side monitoring is an information collection procedure that occurs on the web site's very own server, bypassing web browser limitations. This suggests that information accumulated by the website/app is first sent out to the server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it decreases the scope of data monitoring and offers companies much more control over transmission, making it typically more reputable. Therefore, it's much less susceptible to data challenges brought on by points like a damaged connection or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Tracking, your organization can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, however this is then passed directly to your advertising and marketing devices on the server. This permits you to have even more precise data and aids make sure compliance with personal privacy guidelines such as GDPR. Furthermore, it also stays clear of the tracking limitations enforced by web browsers and advertisement blockers.