Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of ecommerce organizations are turning to server-side tracking as a way to enhance their data collection procedures. While it calls for extra technical knowledge than normal GTM and may introduce additional costs, it can result in higher precision and even more trusted information
Pixel monitoring makes use of an item of code to sign up conversions on your internet site. It's simple to set up and less prone to advertisement blockers.
1. Extra exact data
The conventional method of tracking conversions on a website, utilizing pixels, is having problem with transforming internet browser privacy policies. This implies that the information being sent out to Google Ads, Facebook Business Manager and other platforms is less exact than it must be.
Server-side monitoring is a much more secure alternative that assists to bypass these restrictions, as it's filled from your very own domain and dealt with as first-party code, suggesting it's less likely to be influenced by advertisement blockers or other security actions. This supplies much more accurate information and a much more complete image of individual journeys throughout channels.
Additionally, this sort of monitoring enables businesses to track conversions beyond the site, such as phone calls and in-store brows through, which can be tough for pixel-based tracking. This adaptability provides online marketers extra possession over the data they send out, and makes it simpler to follow different data legislations. It's also a whole lot less at risk to scams, as it's harder for deceitful actors to control the system by altering the postback link.
2. Better control over information.
Server-side tracking enables businesses to gather and enrich information prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can aid marketers make even more enlightened marketing decisions.
Traditional pixel monitoring counts on JavaScript tracking codes that are put in site site visitors' internet browsers. These tracking codes are usually blocked by ad blockers, which can cause data collection interruptions and unreliable results. Server-side tracking makes it possible for companies to bypass these constraints and provide precise, regular data that is much less at risk to interference.
This kind of monitoring also enables organizations to track conversions that take place beyond the website, like phone calls and in-store purchases. This is necessary since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the shelf life of cookie-based tracking pixels to 7 days. This is a crucial reason that S2S is more reputable for organizations looking for to adapt to these modifications.
3. Much less vulnerable to fraud
Server-side tracking allows services to adjust data payloads prior to it gets to 3rd party endpoints, improving safety and security and privacy. This is specifically vital as best affiliate marketing tools different browsers and platforms progressively alter just how they take care of cookies. For example, in iOS 14, Safari will only provide first-party cookie information and will certainly not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these limitations and continue to track conversions that happened outside of your internet site.
In addition, server-side tracking allows you to capture individual information straight on your own servers. This removes dependence on third parties, which can be prone to violations and personal privacy violations.
A server-side tracking system is a set of guidelines that tells your site's web server what occasions to record. This data is then sent out to analytics devices like Google Analytics and Facebook Business. It's likewise made use of to trigger event-based ads, such as retargeting. On the other hand, pixel tracking is a different approach that makes use of a little item of code on your website to accumulate information from individuals.
4. Less complicated to implement
Server-side tracking is a data collection process that occurs on the web site's very own server, bypassing internet browser limitations. This indicates that information collected by the website/app is first sent to the web server where it's refined and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it lowers the scope of data administration and provides companies extra control over transmission, making it normally a lot more trustworthy. Therefore, it's much less vulnerable to information difficulties caused by points like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information similarly that you would with pixels or a cookie, but this is after that passed directly to your marketing and advertising tools on the server. This allows you to have more accurate data and helps make certain conformity with personal privacy policies such as GDPR. Moreover, it also stays clear of the monitoring limitations enforced by internet browsers and ad blockers.